Classic Beauty, Naturally
PRODUCT DEVELOPMENT | CREATIVE DIRECTION | MEDIA STRATEGY
With a dream to create an effective, and delicious, skincare line and a Media Planning assignment during my junior year of college, GLOSS skin was born. Charged with creating a product - in whatever category we desire - we created an entire skin care line. Complete with matte black packaging, a sleek glossed font, and natural, sustainable, ingredients - it is inspired by the simplicity, and beauty, of silver screen stars past.
We sough to meet our primary target of Multicultural Millennials - ages 18-34 - where they were already actively searching for inspiration: on social media. With a product you'd be proud to put on your face, and display your vanity, and an arsenal of brand partners and promotional events - like a trip to Jamaica alongside said partners - our goal was simple: to inspire global glow.